{"id":126,"date":"2013-12-17T19:28:01","date_gmt":"2013-12-18T00:28:01","guid":{"rendered":"http:\/\/sciencemediacentre.ca\/site\/?p=126"},"modified":"2014-01-15T11:18:32","modified_gmt":"2014-01-15T16:18:32","slug":"why-do-we-take-our-medical-advice-from-celebrities","status":"publish","type":"post","link":"http:\/\/sciencemediacentre.ca\/site\/why-do-we-take-our-medical-advice-from-celebrities\/","title":{"rendered":"Why do we take our medical advice from celebrities?"},"content":{"rendered":"<p>When it comes to medicine, the power of persuasion exerted by celebrities can be used for good (e.g. raising money for disease research) or ill (e.g. promoting dubious treatments.) A new review study explores the many reasons why we follow celebrity advice, including classical conditioning, herd mentality, a desire to raise one\u2019s own social status and the power of social networks.<!--more--><\/p>\n<p>Original <a href=\"http:\/\/www.bmj.com\/content\/347\/bmj.f7151\" target=\"_blank\">research article<\/a> published in <em>British Medical Journal (<\/em>Christmas Edition) on <strong>December 17, 2013<\/strong><\/p>\n<p><strong>Names and affiliations of selected authors:<\/strong><\/p>\n<p><a href=\"http:\/\/fhs.mcmaster.ca\/ceb\/faculty_member_hoffman.htm\" target=\"_blank\">Steven Hoffman<\/a>,\u00a0\u00a0Department of Clinical Epidemiology &amp; Biostatistics,<br \/>\nMcMaster University<\/p>\n<p><strong>Additional resources:<\/strong><\/p>\n<p><a href=\"http:\/\/www.eurekalert.org\/pub_releases\/2013-12\/bmj-awh121313.php\" target=\"_blank\">Press release<\/a> from <em>British Medical Journal<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to medicine, the power of persuasion exerted by celebrities can be used for good (e.g. raising money for disease research) or ill (e.g. promoting dubious treatments.) A new review study explores the many reasons why we follow celebrity advice, including classical conditioning, herd mentality, a desire to raise one\u2019s own social status [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[51],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper-of-interest","tag-health"],"jetpack_featured_media_url":"http:\/\/sciencemediacentre.ca\/site\/wp-content\/uploads\/2013\/12\/SMCC-english4.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4DqbN-22","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":2,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":128,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/posts\/126\/revisions\/128"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sciencemediacentre.ca\/site\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}