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A group of researchers is calling for further research into social media. The authors suggest that using social media as a proxy for real-world behaviours could help provide insights into an individual’s emotional state or personality traits, as well as being used to measure social conformity.

Original research paper published in Trends in Cognitive Sciences on November 11, 2015.

Names and affiliations of selected author

Dar Meshi, Department of Education and Psychology, Freie Universität, Berlin, Germany