Journal of Consumer Affairs
Published November 21, 2018 00:01 ET
Tobacco packaging that reminds smokers that other people disapprove of the activity can trigger feelings of self-consciousness, which in turn reduces smoking intentions. This approach was particularly effective in ‘isolated’ smokers who did not see smoking as identity-relevant or congruent with their social self.
Canadian co-author: Jennifer Jeffrey, Western University – jjeffr3@uwo.ca
