TED Talks are a series of global conferences on “ideas worth spreading”. TED stands for Technology, Entertainment, and Design, the main topics of the conferences. The talks feature various experts, academics and others who discuss their topics in front of a studio audience. (Credit: Urban Data, flickr.com
The audience for a TED Talk depends on both the platform and the presenter, a new study shows.
The researchers found out that those who watch the videos on YouTube were more likely to leave comments about the presenter, whereas those viewing on the TED website tended to engage with the talk content. They also found that people left more emotional comments, either positive or negative, when the presenter was a woman.
Original research paper published in the journal PLOS One on April 14, 2014.
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